Hanoi, Feb. 2 -- Beyond being a shopping destination, the Spring Fair 2026 is seen as a valuable platform for private companies and household businesses to access the market directly, promote their products and gradually build sustainable brands.

A noticeable feature at the fair is the proactive engagement of participating businesses. Many exhibitors completed booth setup well ahead of schedule, taking time to fine-tune details before the opening.

This reflects strong expectations for the inaugural Spring Fair 2026, which enterprises view not only as a sales opportunity but also as a channel for long-term market expansion and brand positioning.

Among first-time participants is Cobote, a brand specialising in coconut-based personal care...