Seoul, July 8 -- The Republic of Korea (RoK) has selected Vietnam as a strategic hub for expanding its logistics, distribution and supply chain network for Korean food (K-Food) across the Association of Southeast Asian Nations (ASEAN). The RoK's Ministry of Agriculture, Food and Rural Affairs (MAFRA) announced the plan on July 7 following the ASEAN K-Food Fair 2026, which took place in Hanoi on July 2-3. Vietnam is currently the RoK's fourth-largest agri-food export market. Demand for Korean food in Vietnam has continued to grow rapidly alongside the popularity of the Korean Wave, or Hallyu, making the country a strategic market in the RoK's plan to expand agricultural and food exports to ASEAN, the ministry said. To strengthen its compet...