Seoul, Aug. 27 -- The Republic of Korea (RoK)'s fandom business BeMyFriends is stepping up its expansion into the Vietnamese market through a strategic partnership with MMusic, a Vietnamese entertainment company. BeMyFriends announced on August 26 that it had signed a strategic partnership agreement with MMusic and launched mfan, an integrated fandom platform for the Vietnamese market. The two sides unveiled the mfan platform and formalised their partnership at an event marking the fifth founding anniversary of MMusic. Over the past five years, MMusic has built an ecosystem spanning music, artist development, cultural marketing, intellectual property (IP), live experiences and fandom business. The company has expanded its operations in Vi...