Hanoi, June 11 -- Retailers are increasingly focusing on shopping experiences, digital transformation and modern trade ecosystems to retain customers as deep discounts alone are no longer enough to stimulate consumer spending amid cautious purchasing behaviour. Summer price-cutting race With the summer shopping season underway, major retailers have launched extensive promotional campaigns to boost consumption demand. However, insiders say sustainable consumption growth will depend on greater value created for consumers rather than relying solely on price cuts. Since late May, big retail chains have rolled out large-scale discount programmes targeting seasonal products. Saigon Co.op has offered discounts of up to 50% across its supermarket...