Quang Ninh, April 18 -- The northern province of Quang Ninh is entering its peak summer travel season amid a sharp uptick in visitor demand, prompting authorities and tourism operators to roll out aggressive promotions while tightening service standards.

Co To island, prized for its pristine coastline and cool air, is targeting 392,000 visitors in 2026, including 3,300 foreigners, with a projected revenue of roughly 1.176 trillion VND (45.2 million USD). Officials are also accelerating upgrades to tourism infrastructure, environmental control and digital marketing.

The Co To Tourism Association has urged members to strictly comply with regulations, elevate service quality; and stamp out overcharging, aggressive touting, and unfair compe...