Promoting souvenir industry to spread national image
Hanoi, July 8 -- With proper investment and direction, souvenirs can become highlights introducing Vietnam to the world. By combining the country's rich cultural resources with contemporary creativity, these small products can convey messages about Vietnam's land, people and identity to the international community. The Government recently issued the communications strategy for promoting Vietnam's image abroad for 2026-2030, with a vision to 2045, which requests spreading "Vietnam stories" through typical models, figures, events and products across various fields. Souvenirs telling Vietnam's stories In recent years, the Van Mieu - Quoc Tu Giam centre for scientific and cultural activities has developed various souvenirs based on the herita...
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