Hanoi, May 20 -- The National Assembly's approval of a pilot mechanism for establishing a culture and arts fund under a public-private partnership model reflects a new mindset in Vietnam's cultural development. Beyond optimism over a more effective financial mechanism, cultural experts and those working in the field hope the initiative will help shape a genuine cultural market - one in which artistic ideas are nurtured, widely disseminated and able to realise their full value. A national cultural industry cannot achieve sustainable growth through initial subsidies alone. Films, musical productions, art spaces or design projects can only maintain long-term vitality when they reach audiences, build markets and complete a cycle linking creat...