Lam Dong, July 14 -- The central province of Lam Dong has introduced new tourism products and promotional programmes to capitalise on the 2026 summer travel season, as visitor numbers continue to rise across Da Lat and other key destinations.

Popular attractions such as Xuan Huong Lake, Lam Vien Square, Tuyen Lam National Tourist Area, Datanla Waterfall and Lang Biang Peak have been bustling with tourists, while many hotels in central Da Lat have reported weekend occupancy rates of 80-90%.

Nguyen Van Minh, a visitor from Ho Chi Minh City, said Da Lat remains his family's preferred destination every summer. According to him, Da Lat's cool climate, picturesque scenery, and wide range of activities for all ages make each trip a fresh and m...