Jakarta, March 18 -- Indonesia's Food and Drug Monitoring Agency (BPOM) has withdrawn circulation permits for eight cosmetic products found to have used misleading and offensive advertising content.
BPOM head Taruna Ikrar said the products violated BPOM Regulation No. 18/2024 on cosmetic labelling, promotion, and advertising as they were marketed with claims which are sensational, lack scientific basis, mislead consumers, and breach public decency standards.
Under the regulation, cosmetics are intended only to cleanse, perfume, alter appearance, correct body odor, and protect or maintain the body. They must not be used for therapeutic purposes or to affect the function of body organs.
Taruna added that the crackdown is part of BPOM's ong...