Jakarta, April 17 -- Indonesia's cosmetics industry is emerging as one of the most dynamic markets in Southeast Asia, posting impressive growth in recent years.

Key drivers include its large population, expanding middle class, and rapidly rising demand for beauty products, especially among young consumers. The market has reached billions of US dollars and is projected to maintain strong growth in the medium term.

According to the National Research and Innovation Agency (BRIN), the country's cosmetics industry has grown by 77% over the past five years, reflecting the vast potential of the domestic market, which is expected to reach around 7.5 billion USD in 2024-2025.

Against this backdrop, Indonesia is accelerating its strategy to deve...