Ho Chi Minh City, April 8 -- Tourism in Ho Chi Minh City is not only expanding in scale but also shifting strongly toward improving visitor experience, strengthening connectivity and enhancing its spillover effects.

Boosting local tours

Sales of tours, services and tourism products at the 22nd Ho Chi Minh City Tourism Festival 2026, held in early this month by the municipal Department of Tourism and the city's Tourism Association, generated around 120 billion VND in revenue.

The event showcased about 1,000 distinctive tourism products from across the country, offered with flexible discounts, promotions and giveaways. Designed as an open experiential space, the festival blended trade promotion with cultural, entertainment and community ...