Ho Chi Minh City, Oct. 15 -- The Ho Chi Minh City Department of Tourism on October 14 launched a tourism communications and promotion programme titled "Ho Chi Minh City - Vibrant in Every Experience", linking destination branding with diverse tourism products, services and real-life experiences. The programme focuses on several key initiatives, including standardising the city's tourism brand identity, developing five key tourism product lines, applying digital platforms to support visitors throughout their journeys, connecting destinations through the "Ho Chi Minh City Check-in Journey - 360 Degrees of Vibrancy" campaign, organising experience-based activities with communications ambassadors, and presenting the Ho Chi Minh City Vibrant A...