Hanoi, July 21 -- Localities across Vietnam are increasingly placing heritage, natural landscapes and cultural identity at the heart of their tourism strategies, transforming indigenous assets into distinctive destination brands that offer authentic experiences and strengthen their competitive edge. The northern province of Quang Ninh has emerged as a leading example by weaving heritage into cultural products, tourism offerings and large-scale events, turning its natural and cultural assets into key drivers of economic growth. In the first half of 2026, the province welcomed more than 12.4 million visitors and generated 35.2 trillion VND (1.33 billion USD) in tourism revenue. It also organised 30 provincial, national and international cul...