Hanoi, July 23 -- Food is playing an increasingly influential role in the travel decisions of Vietnamese tourists, with 35% citing local cuisine as one of the key factors in choosing a destination, according to Agoda's Travel Outlook 2026 report.

As late summer approaches, the online travel platform has unveiled its list of the destinations most searched by Vietnamese travellers. The list spans Vietnam's popular beach cities and Asia's leading urban hubs, with the signature local dishes that make each destination a culinary attraction in its own right. Coastal escapes dominate domestic searches Industry experts say culinary tourism is increasingly shaping travel plans among Vietnamese holidaymakers, with local food experiences becoming a...