Hanoi, July 29 -- As artificial intelligence (AI) transforms the creation, production and distribution of cultural products while opening new opportunities for cultural heritage preservation and global outreach, experts say its full potential can only be realised with stronger legal frameworks, richer data resources and a highly skilled workforce.

AI is becoming a core technology across cultural industries, enabling businesses to optimise production, reduce costs, personalise user experiences, and develop higher-value-added cultural products. As Vietnam identifies cultural industries as a new driver of economic growth and national branding, AI is expected to play an increasingly important role in strengthening their competitiveness.

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