Hanoi, July 16 -- Vietnam's domestic consumer market reached a new record in the first half of 2026, reaffirming its role as a key driver of economic growth. However, despite double-digit expansion in retail sales, consumer spending remains cautious, highlighting the need for stronger demand-stimulation measures, higher-quality Vietnamese products and continued development of the modern retail sector. According to the National Statistics Office under the Ministry of Finance, total retail sales of goods and consumer service revenue reached an estimated 3.89 quadrillion VND (148.1 billion USD) in the first six months of the year, up 12.9% year-on-year. This marked the highest first-half figure on record, underscoring the growing importance ...