Hanoi, April 10 -- Digital transformation is an inevitable requirement to usher Vietnam's tourism into a new stage of development, where data becomes a core resource and technologies such as artificial intelligence (AI) and Big Data support trend analysis, product personalisation, and promotional optimisation, Deputy Minister of Culture, Sports and Tourism Ho An Phong has said.

Speaking at the opening of the Vietnam International Travel Mart (VITM) 2026 in Hanoi on April 10, Phong noted that despite challenges in 2025, Vietnam largely fulfilled its socio-economic development goals. Tourism remained a bright spot, recording 21.5 million foreign arrivals and 135.5 million domestic visitors, with total revenue exceeding 1 quadrillion VND (3...