Hanoi, Feb. 25 -- Amid strong post-pandemic recovery and intensifying competition from regional destinations, Vietnam's tourism sector is entering a new development phase in which digital technology is emerging as a key lever to transform management, business operations and visitor services, paving the way for more sustainable growth.

A journey that begins with a smartphone

In recent years, digital transformation has become a common feature in socio-economic development strategies. For tourism - a multi-sector, experience-driven industry closely tied to information - digitalisation is no longer a trend but an inevitable requirement to enhance competitiveness and ensure sustainable development.

According to the Vietnam National Authorit...