Da Nang, March 25 -- Da Nang's Department of Culture, Sports and Tourism on March 24 unveiled the city's 2026 tourism stimulus programme under the message "Da Nang - Touching the Original," alongside a MICE promotion initiative.

Speaking at the launch, Deputy Director of the department Nguyen Thi Hoai An said the global tourism landscape in 2026 is expected to remain volatile, with notable shifts in travellers' demand and behaviour. Visitors are increasingly seeking deeper, more meaningful experiences that connect them with local identity rather than simple sightseeing.

Against this backdrop, the city's tourism stimulus aims to effectively tap into its natural and cultural assets, offering authentic experiences through five "touching" j...