Hanoi, April 28 -- As global competition shifts from price to value, embedding cultural identity into products is emerging as a strategic pathway for Vietnamese goods to stand out, positioning the country to transform its rich cultural assets into commercial strength in line with the Politburo's Resolution 80-NQ/TW on cultural development. The resolution charts a clear course to integrate culture into economic, trade and external activities, thereby expanding markets while strengthening national competitiveness. It reflects a fundamental shift towards exporting products that deliver distinctive value. In this strategy, culture is not only a spiritual foundation but also a "language" through which Vietnamese products tell their stories to ...