Hanoi, April 13 -- Hanoi (VNA) - The recognition of Mui Ne among Booking.com's top global trending destinations for 2026, alongside Bilbao (Spain), Barranquilla (Colombia), Philadelphia (the US) and Guangzhou (China), underscores a shift in Vietnam's tourism toward greater distinctiveness and depth.

For years, Vietnam's tourism advantages have largely rested on natural resources and competitive costs. This model enabled rapid growth but also created a familiar cycle of heavy exploitation followed by a gradual loss of differentiation.

Mui Ne's appearance in global trend reports signals a new movement, where destinations can no longer rely solely on scenery but must tell their own stories and craft distinctive and personalised experiences...