New Delhi, July 30 -- Atomberg is in talks to raise fresh funding in a round led by General Catalyst; social networking platform Primetrace is in talks to raise capital; and non-bank lender Veritas Finance is reviving its stock market listing plans, according to various media reports.

Atomberg Technologies

Consumer appliances maker Atomberg Technologies' B2B engineering arm is raising Rs 150-200 crore (around $16-21 million) in a funding round led by General Catalyst, according to The Economic Times, citing people familiar with the matter.

Mirae Asset Management is considering participating in the transaction, which will value the unit at Rs 1,500-1,700 crore (around $157-178 million) post-investment. Atomberg is also set to file draft papers for a Rs 2,000 crore IPO in the coming weeks, comprising a fresh issue and an offer for sale. In December 2025, Bloomberg had reported that the company was considering a $200 million listing.

The company is considering separating the engineering business into a standalone entity to unlock value before taking the combined entity public. Under the proposed structure, existing shareholders will receive stakes in the engineering arm mirroring their current shareholding.

Primetrace Technologies

Primetrace Technologies, the social networking firm behind Kutumb and Crafto AI, is in advanced stages of raising $50 million (around Rs 478 crore) from 360 One Asset and other investors, according to Moneycontrol.

The Bengaluru-based startup, founded in 2020 by former Pratilipi employees, focusses on engaging with Indian markets through vernacular-language apps. The company has seen exponential growth, moving from 0.5 million monthly active users (MAUs) in late 2020 to almost 70 million MAUs across all platforms currently, the report noted.

A significant portion of revenue is driven by subscriptions, particularly through Crafto, where users pay to create personalised greetings. Primetrace is currently clocking an annualised revenue run rate (ARR) of over Rs 600 crore ($63 million), according to Moneycontrol.

Veritas Finance

Chennai-based shadow bank Veritas Finance is reviving its IPO plans nearly a year after rolling back its initial attempt, according to Moneycontrol.

The company intends to file a fresh its draft red herring prospectus (DRHP) in the coming weeks with updated financials, as its previous clearance from the Securities and Exchange Board of India (SEBI) is nearing expiration, the report said, citing sources.

The revised offer size is expected to be approximately Rs 1,500 crore (around $157 million) -consisting of a Rs 900 crore fresh issue and a Rs 600 crore offer for sale-which is a significant reduction from the original Rs 2,800 crore target.

To manage the upcoming issue, Veritas Finance has appointed ICICI Securities, IIFL Capital, JM Financial and SBI Capital Markets.

Published by HT Digital Content Services with permission from VC Circle.