New Delhi, Sept. 8 -- Water infrastructure startup DigitalPaani, fabric care firm Iztri, and beverage brands Sorry Sugar and Marmalade have secured fresh funding in early-stage rounds, the companies said on Tuesday.
DigitalPaani
DigitalPaani, an AI-driven operating system for water infrastructure, has raised Rs 22 crore ($2.3 million) in a round led by Navam Capital, with participation from Enzia Ventures, Chakra Growth Capital, 3one4 Capital, Momentum Capital, Achieving Women Entrepreneurs Early Growth Fund, and Echo River Capital.
The startup said the capital will support three strategic priorities: expanding market penetration across industrial and municipal sectors, scaling operations to serve DigitalPaani's growing institutional customer base, and initiating international expansion.
DigitalPaani's operating system automates water infrastructure operations end-to-end. The platform continuously learns how each asset should operate based on its design, compares that against real-time operational data, diagnoses root causes of inefficiency, and takes action, automating equipment, coordinating teams, managing maintenance, and optimising inventory.
Led by co-founder Mansi Jain, the company serves more than 95 facilities, treating over 150 million litres of water daily. Its major clients include Britannia, Leela Hotels, Tata Group, and Delhi Jal Board.
Iztri
Fabric care startup Iztri has raised Rs 10 crore ($1.1 million) in a seed funding round led by All In Capital and Suashish Group, with participation from angel investors, including Anupam Mittal, Kunal Shah, Tanmay Bhat, Gaurav Munjal, Roman Saini, Abhishek Goyal, the JK Tyre family office and Shadowfax founders Abhishek Bansal and Vaibhav Khadelwal, among others.
Early backer PedalStart also participated in the round.
The Bengaluru-based startup plans to use the funding to accelerate expansion, deepen its existing hub network and strengthen the operational and technology infrastructure required to scale. Over the next two to three years, Iztri plans to deepen its presence across the southern market before expanding into India's top five metro cities.
Founded in 2024 by Rohit Ramesh and Ankit Choudhary, Iztri launched operations in early 2025. The startup is building a hyper-local fabric care layer, starting with ironing clothes. It operates through a hub-based model that combines neighbourhood infrastructure, a trained workforce and technology-led operations to deliver laundry services.
Sorry Sugar
Sorry Sugar, a clean-label beverage brand targeting Gen Z, has raised $1 million in its first seed funding round, led by the Dhanuka family and Amishi London.
The company plans to deploy the capital raised to expand its online and offline presence across North India and accelerate new product launches. Among its upcoming launches is a range of zero-added-sugar gelatos sweetened with monk fruit, extending the brand's proposition into a new category.
Founded by Deepak Pathak, Kunal Verma, Shashank Sherawat and Saiyam Malik, Sorry Sugar was incubated by Palash Arneja, founder of BlaBliBlu, alongside Wolfpack Labs, led by Aakash Anand and Prerna Gupta. The company claims to offer beverages sweetened with monk fruit instead of sugar.
Marmalade
Marmalade, the new-age drinks company behind Brightside Craft Whiskey, has raised Rs 6 crore in an early-stage funding round.
The investors included Amrut Distilleries COO Ashok Chokalingam, Don Q Rum founding family member Robert Sellares, Humyn Labs founder Ishank Gupta, the founders of Malt Society Arabia, and HomeLane founders Srikanth Iyer and Tanuj Choudhry.
The capital will be deployed to expand distribution, enhance brand-building initiatives, and strengthen the company's sales and operations capabilities. Expanding into Mumbai and broader Maharashtra will be a key focus.
Founded by Udit Mediratta and Surojit Bhattacharya, Marmalade is building flavour-forward, easy-drinking spirits for the new generation of legal-drinking-age Indian consumers. Its first brand, Brightside Craft Whiskey, was launched in Pune in January 2026.
Published by HT Digital Content Services with permission from VC Circle.