New Delhi, July 27 -- Personal care products maker Bombay Shaving Company, which had turned an operating profit earlier this year, is planning to raise a fresh round of capital from private equity investors, at least two people aware of the development told VCCircle.
Visage Lines Personal Care Pvt. Ltd., the parent company of Bombay Shaving Company, Bombae and 100Days, is planning to raise around Rs 400 crore-Rs 500 crore (around $42-52 million) in its upcoming transaction.
The company is likely to command a valuation of Rs 2,500 crore-Rs 3,000 crore (around $261-313 million) in the round, one of the aforementioned individuals said. However he said that final contours of the deal may change depending on the interest of the incoming investors.
Investment bank Avendus Capital is believed to be helping the company scout for potential suitors, the second person said.
Email queries sent to Bombay Shaving Company and Avendus Capital remained unanswered till the time of publishing this article.
Shantanu Deshpande, a former McKinsey & Co consultant, had launched Bombay Shaving Company in June 2016. The company over the years has built a portfolio spanning men's grooming, women's hair removal, hair styling and technology-enabled services.
The company, earlier in the day, announced that it has clocked net sales of Rs 634.7 crore in FY26, which is more than double the net sales of Rs 265.6 crore from a year earlier. The company's EBITDA stood at Rs 2.2 crore in FY26, a turnaround from operating losses of Rs 38.3 crore in the preceding year.
The firm claims that it currently clocks an annualised revenue of Rs 650 crore and is growing at a rate of around 20% quarter over-quarter, with presence across all major online platforms and national retail chains. It has an ambitious target to touch Rs 1,000 crore in net sales by FY27.
The company had secured Rs 136 crore in a round led by existing venture capital investor Sixth Sense Ventures last November. The company also counts consumer goods giant Colgate-Palmolive as another investor on its captable. In 2019, the firm created exits worth Rs 20 crore for early individual investors and employees.
Male grooming segment
BSC competes with the likes of Let's Shave, Beardo and The Man Company in the male grooming segment.
The India male grooming products market reached $2.45 billion in 2025 and is projected to reach $4.46 billion by 2034, growing at a CAGR of 6.66% during 2026-2034, as per a latest report published by market research and consulting firm IMARC Group.
Rising disposable income and improving living standards, growing consciousness among men about personal wellness and appearance, rapid expansion of unisex and male salons, increasing influence of social media and fitness culture, and the expansion of organised retail channels and e-commerce platforms are the primary growth catalysts, the report pointed out.
The broader beauty and personal care space has been offlate witnessing heightened interest from both strategic and financial investors.
For instance last month, French cosmetic giant L'Oreal announced that it is set to acquire a majority stake in the beauty and personal care company Innovist, the parent of hair care brand Bare Anatomy and skincare brand Chemist at Play.
In April, VCCircle reported that D2C skincare brand Pilgrim was in talks to raise $50-60 million in a mix of primary and secondary deals.
VCCircle also reported that mCaffeine was exploring a new funding round, nearly four years after raising Series C capital, and that Pureplay Skin Sciences (India) Pvt Ltd, which operates the Plum brand, was looking to raise $80-100 million, including a secondary component.
RAS Luxury Skincare raised $7.5 million in March in a Series B round led by Dabur Ventures, with participation from Unilever Ventures, while Udaipur-based SkinInspired raised $2.9 million in its Series A round in January, led by Spring Marketing Capital, with participation from Unilever Ventures and Lotus Herbals' Beauty Innovation.
Published by HT Digital Content Services with permission from VC Circle.