India, June 15 -- As streaming platforms multiply and subscription costs continue to rise, India's telecom operators are increasingly positioning themselves as entertainment aggregators rather than connectivity providers. Bharti Airtel's latest limited-period offer on its Xstream Play Premium platform signals a deeper push into that strategy.

The telecom company has introduced a promotional subscription price of Rs 99 per month for Airtel Xstream Play Premium, offering users access to content from 20 streaming platforms through a single subscription. Available for a limited period until 18 June 2026, the move comes at a time when consumers are becoming more selective about how many separate digital entertainment services they are willin...