LARAMIE, Wyo., June 4 -- The University of Wyoming issued the following news release:
An occasional look at issues facing Wyoming business owners and entrepreneurs from
the Wyoming Small Business Development Center (SBDC) Network, a collection of business
assistance programs at the University of Wyoming.
By Missy Burns, market researcher, Wyoming SBDC Network Market Research Center
When you're dreaming up a new business, "market research" probably sounds like a tedious
chore meant for corporate boardrooms. It's easy to write it off as something you'll
get around to later. But, if we're being honest, skipping this step is a quick way
to make an expensive mistake: building something few people want to buy.
It happens more often than you'd...