WILLIAMSBURG, Va., July 9 -- William and Mary issued the following news release:

The following story originally appeared on the website for William & Mary's VIMS & Batten School. - Ed.

After more than 85 years of advancing coastal and marine science, William & Mary's Virginia Institute of Marine Science (VIMS) and Batten School of Coastal & Marine Sciences are launching a new brand identity to better reflect their interconnected roles as a world-class research institute, academic school and trusted advisor to the Commonwealth of Virginia.

"This new identity reflects who we are today and where we're headed tomorrow," said Derek Aday, director and dean of William & Mary's VIMS & Batten School. "It strengthens our connection to William & Ma...