ALEXANDRIA, Va., June 11 -- The United States Patent and Trademark Office (USPTO) published about the trademark 'WHY THE HECK NOT' in its latest official gazette. The trademark application with the serial number 99564705 was filed on Dec. 24, 2025.

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Goods and Services: 25 - Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops

International/US Class(es): 25

Mark Drawing Code: 4 - STANDARD CHARACTER MARK

Current Owner(s): LoloCo LLC 10144 Winding Ridge Road St. Louis MO Missouri 63124 16 LIMITED L...