US Patent Issued to Zeta Global on Feb. 17 for "System of determining advertising incremental lift" (California, New York Inventors)

ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,555,134, issued on Feb. 17, was assigned to Zeta Global Corp. (New York).

"System of determining advertising incremental lift" was invented by Joshua Koran (San Francisco), Anthony Gesek (San Francisco), Bashir Eghbali (San Francisco) and Stephen George (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of determining effectiveness of an advertising campaign comprising: bidding on available advertising inventory; obtaining online impression data from at least one advertisement for at least one successful bid; matching, via a data cloud, the online impression data to a plurality of unique consumers; matching, via the data cloud, a pluralit...