US Patent Issued to Zeta Global on Feb. 17 for "Optimizing media requests with ensemble learning" (American, Czech Inventors)

ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,555,141, issued on Feb. 17, was assigned to Zeta Global Corp. (New York).

"Optimizing media requests with ensemble learning" was invented by Zachary Jones (Atlanta), Shubhranshu Barnwal (San Francisco), Ivan Povalyaev (Prague), Danny Portman (Atlanta) and Matus Chladek (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "The subject technology optimizes media requests to improve the efficiency and reduce the costs of online media campaigns. The request optimization system may implement one or more ensemble learning techniques that leverage multiple machine learning systems trained on different datasets. The request optimization system may use the en...