US Patent Issued to Yieldmo on April 14 for "Methods for serving interactive content to a user" (New Hampshire Inventors)

ALEXANDRIA, Va., April 15 -- United States Patent no. 12,602,537, issued on April 14, was assigned to Yieldmo Inc. (Nashua, N.H.).

"Methods for serving interactive content to a user" was invented by Jarrod Dowalter (Nashua, N.H.), Lorena Ospina (Nashua, N.H.), Ying Chen (Nashua, N.H.) and David Sebag (Nashua, N.H.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method includes: accessing an interactive digital ad including a sequence of frames; and compiling the sequence of frames into an image file. This method includes, at an electronic document on a computing device: rendering a first region of the image file within a first overlay; in response to a first scroll event locating an ad slot, at a first vert...