US Patent Issued to YAHOO ASSETS on March 24 for "Automatic experience research with a user personalization option method and apparatus" (California Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,586,094, issued on March 24, was assigned to YAHOO ASSETS LLC (New York).

"Automatic experience research with a user personalization option method and apparatus" was invented by Guruganesh Kotta (Fremont, Calif.), Michael Natkovich (San Francisco), Mahendrasinh Jadav (San Jose, Calif.), Miao Chen (Sunnyvale, Calif.), Chandrashekhar Shaw (San Jose, Calif.) and Rahul Kapoor (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques for evaluating a user experience experiment designed to use one user experience variant selected from a number of user experience variants as a global-best user experience variant to be used across users rela...