US Patent Issued to YAHOO ASSETS on July 28 for "System and method for improving conversion rate prediction via self-supervised pretraining in online advertising" (Israeli Inventors)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,425, issued on July 28, was assigned to YAHOO ASSETS LLC (New York).

"System and method for improving conversion rate prediction via self-supervised pretraining in online advertising" was invented by Alex Shtoff (Haifa, Israel), Ariel Raviv (Haifa, Israel) and Yohay Kaplan (Haifa, Israel).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present teaching relates to online advertising. Bids directed to a display ad opportunity are received, where the display ad opportunity involves a user and an associated context and each bid includes a candidate advertisement. Auxiliary features are obtained for each bid based on a code generated by an autoencoder ...