US Patent Issued to VIDEOAMP on July 28 for "Sequential delivery of advertising content across media devices" (California Inventors)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,695,960, issued on July 28, was assigned to VIDEOAMP INC. (Los Angeles).

"Sequential delivery of advertising content across media devices" was invented by Debajyoti Ray (Marina del Rey, Calif.), Ross McCray (Pacific Palisades, Calif.), David Gullo (Laguna Hills, Calif.) and Jay Prasad (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An adver...