US Patent Issued to VIANT TECHNOLOGY on Nov. 3 for "Multimedia enrichment and rendering with computing devices" (California, Texas Inventors)

ALEXANDRIA, Va., Nov. 3 -- United States Patent no. 12,784,075, issued on Nov. 3, was assigned to VIANT TECHNOLOGY LLC (Irvine, Calif.).

"Multimedia enrichment and rendering with computing devices" was invented by Field J. Garthwaite (Los Angeles), Thomas J. Sullivan (Los Angeles) and Jenifer L. Jordan (Spring Branch, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "Computer vision techniques are applied to a video segment to identify a specific media content category. A media context metadata portion including a specific media content indicator indicating the specific media content category is generated. When the video segment is to be played back, an enriching media content item is selected from among ...