US Patent Issued to Viamedia on July 21 for "Parity ad decisioning for linear and digital programming streams" (Kentucky, Indiana Inventors)

ALEXANDRIA, Va., July 21 -- United States Patent no. 12,689,777, issued on July 21, was assigned to Viamedia Inc. (Lexington, Ky.).

"Parity ad decisioning for linear and digital programming streams" was invented by Randy Lykes (Lexington, Ky.), Wendell Decker (Lexington, Ky.), Adam Lynch (Lexington, Ky.), James O'Neill (Bedford, Ky.) and Paul Cavins (Newburg, Ind.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An ad decision service ("ADS") serves advertisements to digital platforms in parity with linear programming schedules. The advertisements are prepared ahead of time by the ADS based on the linear programming schedules that indicate ad space availability. Upon receiving ad requests from a digital delive...