ALEXANDRIA, Va., Aug. 18 -- United States Patent no. 12,711,452, issued on Aug. 18, was assigned to United Services Automobile Association (USAA) (San Antonio).

"Interaction effectiveness measurements" was invented by Vijay Jayapalan (San Antonio), Jeffrey David Calusinski (San Antonio) and Gregory B. Yarbrough (San Antonio).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for measuring effectiveness of a customer service platform comprises a server configured to receive a first set of data related to an interaction between a first person and an automated communication channel, receive a second set of data related to a conversation between the first person and a second person on a call, determine, from...