US Patent Issued to tvScientific on Sept. 8 for "Audience responsiveness analytics index for television advertising" (California, Virginia Inventors)

ALEXANDRIA, Va., Sept. 8 -- United States Patent no. 12,732,660, issued on Sept. 8, was assigned to tvScientific Inc. (San Francisco).

"Audience responsiveness analytics index for television advertising" was invented by Jason Fairchild (Rolling Hills Estates, Calif.) and David Koye (Richmond, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and methods are disclosed for creating and using an audience-responsiveness analytics index for television advertising, in particular, advertising for connected television viewing. The audience-responsiveness analytics index may be configured to provide data obtained or acquired by measuring audience responsiveness to video advertising placed in streaming conte...