US Patent Issued to Treasure Data on Oct. 27 for "Auto-segmentation for customer data platforms" (New York Inventors)

ALEXANDRIA, Va., Oct. 27 -- United States Patent no. 12,775,963, issued on Oct. 27, was assigned to Treasure Data Inc. (Mountain View, Calif.).

"Auto-segmentation for customer data platforms" was invented by Dilyan Kovachev (New York) and Yi Shuen Lim (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "Computer-implemented methods provide, in various embodiments, processes that can learn from customer data stored in the data repositories of a CDP and automatically cluster customers or users based on specific characteristics, termed behaviors, and attributes to create digitally stored audience definitions or audiences, use machine learning segmentation techniques, such as unsupervised and semi-supervised...