US Patent Issued to THINKANALYTICS on April 21 for "Affinity profile system and method" (British Inventors)

ALEXANDRIA, Va., April 21 -- United States Patent no. 12,610,098, issued on April 21, was assigned to THINKANALYTICS LTD. (Glasgow, Great Britain).

"Affinity profile system and method" was invented by Peter Docherty (Glasgow, Great Britain), Christopher McGuire (Glasgow, Great Britain) and Edward Young (Glasgow, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of determining an affinity profile for a temporary and/or anonymous user of a content distribution system, comprises: monitoring activity of the temporary and/or anonymous user comprising identifying content selected for viewing by the user; obtaining metadata concerning the selected items of content, the metad...