US Patent Issued to The Nielsen Company (US) on Sept. 1 for "Methods, systems, articles of manufacture and apparatus to privatize consumer data" (Illinois Inventors)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,724,923, issued on Sept. 1, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods, systems, articles of manufacture and apparatus to privatize consumer data" was invented by Bruce C. Richardson (Arlington Heights, Ill.), Shixiao Li (Chicago), Martin Quinn (Sugar Grove, Ill.) and Michael R. Smith (Chicago).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, articles of manufacture and apparatus to privatize consumer data are disclosed. A disclosed example apparatus includes a consumer data acquirer to collect original data corresponding to (a) confidential information associated with consumers and (b) behavior information associated w...