US Patent Issued to The Nielsen Company (US) on Oct. 20 for "Methods and apparatus to determine impressions using distributed demographic information" (New York, Florida, California Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,770,166, issued on Oct. 20, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine impressions using distributed demographic information" was invented by Mainak Mazumdar (Brooklyn, N.Y.), Kevin Geraghty (Dublin, Calif.), Ronan Heffernan (Wesley Chapel, Fla.), Mark Kalus (New York), Ari Paparo (New York), Steven J. Splaine (Tampa, Fla.) and Alexandros Deliyannis (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed examples access first impression data representative of first impressions collected by an impression monitor system, the first impressions corresponding to the media accessed at a plurality of ...