US Patent Issued to The Nielsen Company (US) on March 31 for "Methods and apparatus to determine unified entity weights for media measurement" (Illinois, Virginia, Pennsylvania, California, Florida Inventors)

ALEXANDRIA, Va., March 31 -- United States Patent no. 12,591,904, issued on March 31, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine unified entity weights for media measurement" was invented by Joshua T. Deragon (Pittsburgh), David J. Kurzynski (Elgin, Ill.), Denis Voytenko (Oldsmar, Fla.), Horalia Armas (Palatine, Ill.), William Deshong (Virginia Beach, Va.) and Brett Gebhardt (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to determine unified entity weights for audience measurement. Example apparatus disclosed herein are to obtain entity data associated with an entity over a period...