US Patent Issued to The Nielsen Company (US) on June 23 for "Panel and universe estimate based demographic distribution target calculation for assignment models" (Florida, Illinois, New York Inventors)

ALEXANDRIA, Va., July 15 -- United States Patent no. 12,666,102, issued on June 23, was assigned to The Nielsen Co. (US) LLC (New York).

"Panel and universe estimate based demographic distribution target calculation for assignment models" was invented by Keith Tirimba (Tampa, Fla.), Richard Peters (Paw Paw, Ill.), Horalia Armas (Palentine, Ill.), Denis Voytenko (Tampa, Fla.), Stephen Scott Bell (McHenry, Ill.) and Paul Chimenti (Lakewood, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example method includes determining a provider distribution by television viewing area using a provider-reported number of subscribers for a television viewing area and a sum of weights of panelist households that are l...