US Patent Issued to The Nielsen Company (US) on July 28 for "Methods and apparatus to measure audience composition and recruit audience measurement panelists" (Florida, Texas Inventors)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,695,946, issued on July 28, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to measure audience composition and recruit audience measurement panelists" was invented by Daniel Nelson (Tampa, Fla.) and Madhusudhan Reddy Alla (Allen, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to measure audience composition and recruit audience measurement panelists are disclosed. An example media device disclosed herein includes processor circuitry to execute instructions to: detect a first code embedded in a video stream of media presented by the media device, the first code to reference first audience measureme...