US Patent Issued to The Nielsen Company (US) on July 14 for "Methods and apparatus to determine a conditional probability based on audience member probability distributions for media audience measurement" (New York, New Jersey Inventors)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,682,263, issued on July 14, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine a conditional probability based on audience member probability distributions for media audience measurement" was invented by Michael Sheppard (Brooklyn, N.Y.), Paul Donato (New York) and Peter C. Doe (Ridgewood, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems to determine a conditional probability based on audience member probability distributions for media audience measurement are disclosed. Disclosed example methods for media audience measurement include determining a first audience probability distributi...