US Patent Issued to The Nielsen Company (US) on Feb. 24 for "Methods and apparatus to generate audience metrics for connected television" (American, British, Israeli Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,563,250, issued on Feb. 24, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to generate audience metrics for connected television" was invented by Ameneh Atai (New York City, N.Y.), Matan Bik (North Haven, Conn.), Utsav Utpal Vakil (Jersey City, N.J.), Christopher Newell Sausman (Sawbridgeworth, Great Britain), Jason Shun (Jersey City, N.J.) and Efrat Marom Markov (Netsach, Israel).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to generate audience metrics for connected television. An example system includes at least one memory, programmable circuitry, and ...