ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,555,135, issued on Feb. 17, was assigned to SYSTEM1 LLC (Los Angeles).
"Automated campaign configuration switching framework" was invented by Nathan R. Janos (Santa Monica, Calif.), Sanjeev M. Rao (Manhattan Beach, Calif.), John W. Meacham III (Santa Monica, Calif.) and Gyu-Ho Lee (Los Angeles).
According to the abstract* released by the U.S. Patent & Trademark Office: "Dynamic campaign optimization systems and methods may be used to continuously test many alternative campaign configurations while allowing all configurations, including configurations formerly identified as successful and unsuccessful, to be re-tested in order to identify successful configurations that may previously ...