US Patent Issued to Snap on March 24 for "Privacy-preserving multi-touch attribution" (California Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,587,371, issued on March 24, was assigned to Snap Inc. (Santa Monica, Calif.).

"Privacy-preserving multi-touch attribution" was invented by Samarth Chopra (Santa Monica, Calif.), Amit Datta (Los Angeles) and Apoorvaa Deshpande (Mountain View, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates ...