ALEXANDRIA, Va., March 17 -- United States Patent no. 12,578,783, issued on March 17, was assigned to Snap Inc. (Santa Monica, Calif.).

"Addressable augmented-reality content" was invented by Piers Cowburn (London), David Li (London), Isac Andreas Muller Sandvik (London) and Qi Pan (London).

According to the abstract* released by the U.S. Patent & Trademark Office: "An addressable media system for performing operations that include: accessing image data that depicts an object in an environment at a client device; causing display of a presentation of the image data within a graphical user interface at the client device; detecting the display of the object within the presentation of the image data based on at least a portion of the pluralit...